Google E-E-A-T SEO: How Experience, Expertise, Authority, and Trust Improve Rankings
Google E-E-A-T SEO is a key part of modern search rankings. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These E-E-A-T ranking factors help Google decide if content is high-quality and reliable. They come from the Google Search Quality Guidelines. In 2026, after the December 2025 Core Update, E-E-A-T is more important than ever. That…