Google SERP Volatility: What It Is, Causes, and How It Affects Rankings
Google SERP Volatility means the ups and downs in Google’s search results pages (SERPs). Keyword rankings can change a lot from one day to the next. This SERP volatility is a normal part of SEO. Google keeps tweaking its system to give users the best answers. For site owners and marketers, Google ranking fluctuations can…